[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.desin.cz\/sila-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.desin.cz\/sila-reklamy\/","headline":"S\u00edla reklamy","name":"S\u00edla reklamy","description":"V\u0161ichni v\u00edme o\u010d tu kr\u00e1\u010d\u00ed. Nelze se prost\u011b v tomto sv\u011bt\u011b nesetkat s reklamou. Vid\u00edme ji v\u0161ude, na ka\u017ed\u00e9m rohu,…","datePublished":"2025-12-04","dateModified":"2025-12-04","author":{"@type":"Person","@id":"https:\/\/www.desin.cz\/author\/#Person","name":"","url":"https:\/\/www.desin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"desin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.desin.cz\/wp-content\/uploads\/pexels-dithira-hettiarachchi-563558698-16998263.jpg","url":"https:\/\/www.desin.cz\/wp-content\/uploads\/pexels-dithira-hettiarachchi-563558698-16998263.jpg","height":0,"width":0},"url":"https:\/\/www.desin.cz\/sila-reklamy\/","about":["Zdrav\u00ed"],"wordCount":400,"articleBody":"       V\u0161ichni v\u00edme o\u010d tu kr\u00e1\u010d\u00ed. Nelze se prost\u011b v tomto sv\u011bt\u011b nesetkat s reklamou. Vid\u00edme ji v\u0161ude, na ka\u017ed\u00e9m rohu, v ka\u017ed\u00e9m \u010dasopise, prost\u011b v\u0161ude. Nap\u0159\u00edklad ty velk\u00e9 jsou prost\u011b nep\u0159ehl\u00e9dnuteln\u00e9. Jen\u017ee, maj\u00ed takovou s\u00edlu na potencion\u00e1ln\u00edho z\u00e1kazn\u00edka jako ty men\u0161\u00ed? Opravdu? Americk\u00fd institut zab\u00fdvaj\u00edc\u00ed se pr\u00e1v\u011b reklamou k tomu nevydal \u00fapln\u011b jasn\u00e9 stanovisko, proto\u017ee v\u00fdzkum zam\u011b\u0159en\u00fd na toto t\u00e9ma je\u0161t\u011b st\u00e1le prob\u00edh\u00e1, ale prozat\u00edmn\u00ed verdikt je takov\u00fd, \u017ee respondenti jsou sp\u00ed\u0161e pro reklamu malou, kter\u00e1 se jim ob\u010das p\u0159ipomene. Kdy\u017e vid\u00ed billboard, tak na n\u011bj mrknou a pokud je tam zrovna v tom okam\u017eiku n\u00e1zev firmy nebo zbo\u017e\u00ed, mohou si ho p\u0159e\u010d\u00edst. M\u00e1lokdy si to v\u0161ak uchovaj\u00ed v pam\u011bti. Prost\u011b jim to vypadne z hlavy. U\u017e si na ten n\u00e1zev ani nevzpomenou, leda tak mo\u017en\u00e1 a\u017e p\u016fjdou zase kolem. Pod\u00edv\u00e1me-li se na situaci uv\u00e1\u017eliv\u011b, mus\u00edme tento fakt prost\u011b uznat. Ale d\u00e1le. P\u0159edstavme si mal\u00fd p\u0159edm\u011bt se stejn\u00fdm n\u00e1zvem firmy nebo v\u00fdrobku. Nap\u0159\u00edklad propisku, sirky, kl\u00ed\u010denku, prost\u011b n\u011bco mal\u00e9ho, co m\u00e1me po ruce a co \u010dasto pou\u017e\u00edv\u00e1me. A nyn\u00ed je ot\u00e1zka v\u00edce ne\u017e jasn\u00e1. Kolikr\u00e1t denn\u011b vid\u00edme ten n\u00e1zev a za jak dlouho si ho za\u010dneme pamatovat? Rozhodn\u011b d\u0159\u00edve ne\u017e ten z billboardu.A proto je l\u00e9pe d\u00e1vat sv\u00e9 reklamy na mal\u00e9 p\u0159edm\u011bty. Ty velk\u00e9 sice maj\u00ed n\u011bco do sebe, ale sp\u00ed\u0161e ukazuj\u00ed na to, \u017ee je firma bohat\u00e1 a m\u00e1 na to. Kde\u017eto takov\u00e1 propisovac\u00ed tu\u017eka \u0159\u00edk\u00e1, \u017ee se nepot\u0159ebuje vytahovat a ukazovat za ka\u017edou cenu. Reklamn\u00ed korkov\u00e9 propisky s potiskem https:\/\/www.promodarky.cz\/kategorie\/reklamni-predmety\/reklamni-propisky\/korkove-propisky\/ jsou proto mnohem lep\u0161\u00ed investic\u00ed. M\u00e1te je v\u017edy u sebe, kouk\u00e1te na n\u011b st\u00e1le dokola, a to i v dne\u0161n\u00ed dob\u011b po\u010d\u00edta\u010d\u016f a diktafon\u016f v mobilech. Ani tato modernizace propisovac\u00ed tu\u017eky nevy\u0159azuje z \u010dinnosti, proto\u017ee ty budou st\u00e1le s n\u00e1mi a st\u00e1le je bude m\u00edt n\u011bkdo v ruce. A mohou se dostat do cel\u00e9ho sv\u011bta.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"S\u00edla reklamy","item":"https:\/\/www.desin.cz\/sila-reklamy\/#breadcrumbitem"}]}]